Tracking the Zeta-Tech Train
By Alison Wimsatt
Staff Writer
Whoever thinks
that only the big firms can handle the big jobs isn’t familiar with railroad
technical consultant Zeta-Tech. The
12-member firm is considered small by industry standards, yet it has tackled
some mammoth projects in its lifetime.
Take, for instance, the heavy axle load project the company recently
undertook.
“We were the
leader in doing the analyses that allowed the U.S. railroad industry to
increase axle loads and size of cars in the last five years,” says firm founder
and president Allan Zarembski, Ph.D., P.E., adding that “It is not often a
small firm like ours dictates the direction of a major industry. We have done that on more than one
occasion.”
Indeed,
Zeta-Tech is celebrated for its mature handling of large ventures. Established in 1984, the Cherry Hill, New
Jersey-based firm’s clientele include all of the major United States and
Canadian freight railroads, many of the U.S. commuter and transit systems,
Amtrak, the United States Department of Transportation, and private suppliers
of railroad components. The firm also
enjoys a growing presence in the international market. Zarembski, who had worked for the
Association of American Railroads prior to launching Zeta-Tech, claims that his
firm experienced little turmoil in the start-up phase. “I had the advantage that I was known within
the industry and had a lot of contacts,” he says. Even so, he acknowledges, the firm wasn’t an overnight success
story.
“It did take a
couple of years before we really got off the ground,” Zarembski says. “We slowly increased our customer base, and
then we were able to start adding employees.
We have been steadily adding an employee a year.”
Zarembski
attributes Zeta-Tech’s current prosperity to the fact that the firm transcends
industry expectations and delves deeply into its projects. “I felt that there was a need for a company
that didn’t just do the conventional A/E work, but actually got into a more
detailed analysis of technical problems and track behavior and generally
introduced a higher level of technical analysis than was normally encountered,”
he says.
HAULING A LOAD
Zarembski
explains that Zeta-Tech does work in five major spheres.
The first realm,
he says, is hard-core technical work, which involves analyzing track
performance in varying conditions.
“One of the big
things in the railroad industry in the past couple of years has been the change
to heavier cars,” he says. “[We study]
what the ramifications would be to the structural elements of the track with
those higher loads, in terms of both short- and long-term degradation and
failure rates."
The second area
the firm focuses its energies on is engineering economics.
“This is where
you take the results of the engineering and start hanging dollars on it and
start looking at the economic consequences of the engineering decisions,” he
says.
Maintenance
planning and maintenance planning software are elements that comprise the third
sphere of activity.
“We develop
software that takes our engineering forecasting algorithms and applies them to
the entire railroad network, looking at each small segment,” Zarembski
says. “Then we can turn around and
predict that, say, in 1997, these are the locations where the rail should be replaced. It allows the clients to develop long-term
maintenance plans and forecasting.”
Zeta-Tech also
performs operations analyses, its fourth area of concentration.
“We have
computer models that we develop that simulate train operations and the interaction
of the track with the vehicle so we can do derailment investigations,” says
Zarembski.
Lastly,
Zeta-Tech provides training programs in all aspects of railroad
engineering. It presently offers
courses through the Rail Industry Association of America.
Like any good
consulting engineer, Zarembski enjoys those projects that are challenging and
unique.
“I like projects
that involve doing something new and different that has not been looked at
before,” he remarks. “And ones that
require a mix of hard engineering capability, detailed analysis, and an
understanding of the operation and maintenance issues associated with the
environment.”
One project that
offered such a challenge was an analysis the company conducted for Amtrak.
“A big issued
now is what happens when you have mixed operations using one track – when you
have high-speed passenger trains and low-speed heavy freight trains utilizing
the same track,” Zarembski says. “We
have been actively involved with both Amtrak and the freight industry to define
the standards of track and the costs involved.
We did an analysis for Amtrak as to what the different proposed
trainsets would do in terms of damage to the track structure.
REPUTATION SYAS IT ALL
In lieu
of a separate staff that specializes in marketing the company’s services, the
firm puts its trust into the expertise of its senior engineers and uses a few
international technical agents.
“The
first thing, of course, is word of mouth and reputation,” asserts
Zarembski. “We are very well-known in
the industry for our technical abilities and people come to us with
problems.” Members of the firm also
maintain a high profile in the publishing and presentation arenas.
What
makes marketing particularly trying these days for a railroad consulting firm,
opines Zarembski, is the fact that the nature of clients has changed. The industry has undergone a lot of
consolidation, he says, resulting in fewer large railroads.
“Our
client base here has decreased, and that was one of the things that forced us to
go international,” explains Zarembski.
Another
problem area, he reveals, is on the transit side.
“In
the last couple of years, government support for transits has decreased, and
that is felt in terms of reduced money for engineering and system upgrade,” he
says.
However,
there is an upside to some of the troubles the industry is suffering. Zarembski says that when corporations
downsize, his firm is able to seize on the opportunity to provide more external
support.
As
far as the local and national economies’ impact on the firm, Zarembski again
cites the financial obstacles encountered in the public sector.
“When
the economy takes a downturn, one of the things that always gets hit is
government support for transit,” he says.
“And then as the public support is removed, the transits have to reduce
their deficits, and that becomes difficult, because transits are not
traditionally money-making activities; they require local subsidy. As a result, they cut back on their support
of engineering activities, and we feel that.”
Zeta-Tech
is also not immune to economic ills experienced on the federal level. Specifically, entities like the U.S. Army,
which retains small pieces of railroad on its bases, are vulnerable to funding
cuts.
Nonetheless,
Zarembski feels that the firm is stable enough that when the track in one
sector gets bumpy, the other sectors will offer a smoother ride.
“If
the public sector is down, we will increase work in the private sector. And if both are down, then we increase our
international work,” he states.
NEW RECRUITS
An
engineer recruited to join the Zeta-Tech crew must possess a zeal and an
openness to learn, according to Zarembski.
“At
the junior level, the engineer must have a willingness to learn and know not
only how to make use of what he knows, but how to find out what he doesn’t know
and how to learn to bring that to bear to problems that are new,” he says.
This
means the person must be capable of thinking in non-conventional ways and
should be able to understand the motivations behind the theories.
“That
is very important to us, because a lot of work we do does not fit into
cut-and-dried formulas,” Zarembski stresses.
“You cannot pick up the civil engineering handbook and find the formula
to do most of the work we do.”
An
especially important part of the job is field work, says Zarembski, and
Zeta-Tech engineers at all levels are expected to participate.
“In
December I was in Sweden, and that is not the place you want to be in winter
unless you are in railroad engineering,” he laughs. “But there I was walking track with snow up to my knees and an
hour and a half of daylight. And that
is what we expect – to go out, get dirty in the field.”
ALL ABOARD FOR THE FUTURE
Zarembski
believes the caliber of work that Zeta-Tech delivers is both what makes the
firm successful and what will sustain them through the end of the century and
beyond.
“We
routinely get problems where other people have thrown up their hands,” he
says. “Whoever we do work for walks
away feeling we have a good product, and as a result we do a lot of repeat
business. We are responsive, we do work
in a timely manner. We are
no-nonsense.”
One
of Zeta-Tech’s goals for the future is to further its expansion into the
international realm. However, he
concedes that is somewhat of an uphill battle considering the prevailing
attitude concerning international work.
“Most
of the time before somebody will hire you for an international job, they want
to see you and meet with you. They want
you physically there,” he says.
This
is not always possible for Zeta-Tech, he points out, because so far many of the
international jobs the firm handles are relatively small.
“As
a result, it doesn’t justify going out and doing a lot of high-cost
international marketing and establishing an office,” Zarembski says.
An
additional barrier encountered in the international market is the widely-held
perception that American railroad technology is not as good as that of the
French or Japanese.
“What
we are trying to establish is the fact that that may be true on the passenger
side, but on the freight side, the U.S. is the world leader,” Zarembski
says. “It is that technology that we
want to export.”
Zarembski
would also like to see the firm’s New Jersey office and San Francisco branch
expand at a slow, steady rate.
But
the most critical thing, he claims, is for the firm to keep producing superior
quality work, whether completing a big task or a smaller one.
“We
have unique expertise and skills, and that is the key to our success,” he says.